Saturday, 29 January 2011

One green bottle sitting on the (Supermarket) shelf!



'Wonderful,' amazing,' and many other superlatives came to me just now, as I read this piece in The Guardian. Slowly, surely, there is light  at the end of a very dark trunnel? There is now
 an alternative to the ubiquitous plastic bottle, and it's about to hit a supermarket near you!


A Suffolk-based inventor believes he may have found the answer to Britain's rapidly developing landfill crisis.


Each day some 15m plastic bottles are used in the UK, many ending up on the country's burgeoning waste mountains. And as the average plastic bottle takes 500 years to decompose, this legacy will have an impact on generations to come.

But now, inspired by a papier-mache balloon that his son made at school, Martin Myerscough believes he has come up with the answer. The GreenBottle, which looks remarkably like the conventional two-litre plastic bottles on supermarket shelves, comprises a sturdy paper shell with a plastic liner to keep the milk fresh.

Once the lining is ripped out, the paper shell can be quickly flattened and recycled up to seven times – plastic bottles can be recycled only once. Alternatively the paper bottle can be turned into compost within a matter of several weeks.

The bottle has been trialled at Asda stores in East Anglia and a national roll-out across the supermarket chain will start this week, beginning in Cornwall.

Myerscough dreamt up the idea for Greenbottle after talking to a man in his local pub. "A chap I row with was running the local landfill, so I asked him what was the main problem and he said plastic bottles, especially milk bottles, and that set me thinking."


Recalling his son's efforts with papier-mache, Myerscough played around with several designs before coming up with a prototype.

Currently 1,000 two-litre bottles are supplied to shops around Suffolk, and Myerscough claims customers have been "overwhelmingly positive".

There are plans to make the next generation of bottles entirely from paper and to sell products to other industries, such as detergent and shampoo manufacturers.

Asda's decision to introduce the bottles nationally should help bring costs of production down. "The price is the same as a plastic bottle," Myerscough said. "Our target is to be competitive with plastic bottles."


He claims that the production of each GreenBottle has a significantly lower carbon footprint than that of a plastic one, even though the paper cases are currently made in Turkey.


He conceded there were already greener alternatives to plastic bottles, such as pouches, but he said some supermarkets had withdrawn them because customers found them unwieldly. "Our product is more mainstream," Myerscough said. "The way the consumer uses the bottle is identical to a plastic bottle."

Here is a BBC news report about the bottles:
http://www.bbc.co.uk/news/uk-12335042

7 comments:

  1. Brilliant story! I'm going to try and contact Martin to see if I can get more on this story. What a fabulous idea!

    ReplyDelete
  2. Unitechindia committed to design, manufacture, install and maintain infrastructure and interior solutions using good skill, quality raw materials, effective people and above all, prompt delivery to excel in all parameters of customer satisfaction.

    For more details visit us:
    http://www.unitechindia.org

    ReplyDelete
  3. Unitechindia is manufacturer, suppliers and exporters of Supermarket racks, display racks, Departmental store racks, Showroom Fitting, Garment Shelving Racks, Garment Fixtures, Supermarket Gondolas, Supermarket shopping trolley and Checkout Counter.

    For more details visit us:
    http://www.unitechindia.org/supermarket_shelves.htm

    ReplyDelete
  4. Unitechindia is manufacturing, supplying all kind of Super Market Display Racks as well as Library and Magazine Racks. We are having latest designs of Racks including Steel Racks, Pallet Racks and all kind of Racks as per your store requirements.

    For more details
    log on to: http://www.unitechindia.org/supermarket_shelves.htm

    ReplyDelete
  5. Unitechindia deals in manufacturing and supplying supermarket shelf such as library shelf library book shelf, glass library shelf, book storage shelf, corrosion resistant book shelf and decorative book shelf.

    For more details visit us:
    www.unitechindia.org/supermarket_shelves.htm

    ReplyDelete
  6. Unitechindia is manufacturer, suppliers and exporters of Supermarket racks, display racks, Departmental store racks, Showroom Fitting, Garment Shelving Racks, Garment Fixtures, Supermarket Gondolas, Supermarket shopping trolley and Checkout Counter.

    For more details visit us:
    http://www.unitechindia.org/supermarket_shelves.htm

    ReplyDelete
  7. Unitechindia is manufacturer suppliers and exporters

    of Rack, Pallet Rack, Store Fixtures and Garment

    Racks in Bangalore, India.

    India's leading manufacturers and suppliers of rack,

    storage solution, storage racks. Contact us storage

    rack and rack manufacturers with best quality.

    for more infom:
    please

    contact:http://www.unitechindia.org/gallery.htm

    ReplyDelete